You are purchasing a New copy of 'Contemporary Direct & Interactive Marketing'.

"Contemporary Direct and Interactive Marketing" by Martin Baier and Lisa Spiller is a comprehensive textbook published by Prentice Hall PTR in 2009. Covering topics in business and economics, this hardcover book offers insights into marketing strategies, focusing on direct and interactive approaches. With 504 pages, this textbook is a valuable resource for students and professionals looking to enhance their understanding of modern marketing techniques in a dynamic, digital world. Written in English, this book provides a detailed exploration of marketing concepts and theories for a wide range of readers. Box 34